Monday, October 06, 2008

What Is This?

A Brilliant Marketing Device

We replaced the filter cartridge in our water system on its yearly replacement schedule, and the new one came with this monitor gadget, which is supposed to tell us when to get another cartridge. How does it tell when you need to order a replacement? Does it measure the water quality?

Upon further investigation, it has nothing to do with the water or the cartridge. It’s just a timer that goes off in eleven months!

1 comment:

Waltzing with Widgets said...

A clever idea. I bet it could be relabeled and sold as a "birthday present buying reminder", "anniversary planning reminder", etc...